Testimonials are Feedback on your Value Proposition

Testimonials are great but most people don’t leverage them to their fullest extent.

Sure, we put them on our websites, include them in our literature, and have a sheet full of them to pull out at the appropriate time.

In addition to all that, you should be looking at each testimonial as a window into your customer’s perception of your value proposition. Each testimonial is an articulation of the value you actually provided. Each one contains a reason why someone did business with you instead of your competitor.

Use this information to fine-tune your value proposition.