Archive for Uncategorized
Stop Running Around Like a Decapitated Chicken
Posted by: | CommentsI was talking to a women business owner a few days ago and listening to her as she expressed her feeling of being overwhelmed. She felt that she could not go on doing all the things she was doing but did not know which activities to give up.
That conversation illustrated the need to always tracking the leading indicators of sales.
- How many hands do I have to shake to her “That’s interesting, tell me more.”
- How many interested people do I have to talk to for every first appointment.
- How many first appointments do I get for every follow-up
- And so on.
Record these metrics for every activity you do, such as:
- networking
- cold calling
- twittering
- blog posts
- door hangers
- magazine ads
After you’ve done that for a while you’ll begin to get a quantifiable measure of the productivity of each activity. Factor in the hours you need to spend on each and it will be clear where you should be spending your time and which activities you should drop.
Michael D Goodman is the founder and CEO of Revenue Kinetics and the author of SolomonRK, a unique system for training sales professionals, business owners, and CEOs. SolomonRk is a whole company solution to revenue and teaches you how to create a revenue-producing mid-level pipeline in 90 days in any selling environment. SolomonRk is currently available as sales training in Phoenix Arizona.
Business Owners: How to Increase Your Revenue
Posted by: | CommentsYour Wife wants a new car. Your business desperately needs a new computer. Can you afford it? Or maybe the money is in the bank account but you’re afraid that sales may not stay at their current level.
The key to growing your revenue is to measure the leading indicators of every type of sales activity you engage in.
- How many hands do you have to shake at a networking mixer to get a follow-up meeting? How many of those turn into sales?
- How many interested prospects do you get from each speaking gig?How many of those turn into sales?
- How many inquires do you get per hundred newsletters sent out?How many of those turn into sales?
- etc
By measuring these activities and recording your measurements, you develop a picture of the effectiveness of each activity.
We train business owners what what the leading indicators of sales are, how to effectively measure them, and how to evaluate the results. We teach you how to use these and other tools to build a scalable system for revenue generation. When you’re done, you’ll know what revenue is going to be in 90 day, 120 days, etc. And you’ll know exactly what to do in order to increase revenue, and you;ll know how much more of that activity you need to do.
Kind of cool, isn’t it?
Michael D Goodman is the founder and CEO of Revenue Kinetics and the author of SolomonRK, a unique system for training sales professionals, business owners, and CEOs. SolomonRk is a whole company solution to revenue and teaches you how to create a revenue-producing mid-level pipeline in 90 days in any selling environment. SolomonRk is currently available as sales training in Phoenix Arizona.
Taking the Scary Element Out of Being a Salesperson
Posted by: | CommentsI couldn’t help but share this recent email from a student. Imagine the satisfaction of knowing that, at least for this one person, sales has become positive experience.
Subject: A Great Big Thank You!
I had such a great time in your training classes. I have never liked being called a “salesperson” because of the “all about my agenda”
mentality and perception of most sales people. It is so nice to be able to call myself a salesperson and be able to care about the customer’s needs also.
Most of the sales training that I have taken has been all about having to do it their way and use their verbiage which is unnatural for me, and I always refused to do it. I can actually implement your process and be myself, and most of all, care about the customer throughout it all. I also appreciate the fact that you realize that not everyone will buy and that sometimes we may not have the solution for them. You also said that it was okay to fail, and that we should celebrate those failures, and learn from them. I had never heard that before. I always felt that because I was a salesperson that I should be able to sell everybody all the time even though I never thought that was possible.
Thank you for being “real” during your training. You did not use catchy names and fluffy language in your process, you used down to earth language that most people can relate to. It was like a breath of fresh air to be told to be myself while selling. You have taken the scary element out of being a salesperson. THANK YOU SO MUCH for that!
Carrie M., Omaha, NE